VP of Digital Engagement Strategy

Creative Leadership to Elevate Wellness Brands

The CLIENT

Saatchi and Saatchi Wellness, a digital marketing agency under Publicis Groupe is based in NYC. This award winning creative agency gives a competitive edge to health and wellness brands through their interactive and innovative digital experiences, supporting companies like Takeda, Walmart, NexGard, and many more.

The CHALLENGE

SSW was seeking expert search capabilities when their other suppliers fell short. The ideal profile needed to come from a competitor agency with experience specifically in the pharmaceutical industry. In addition to industry knowledge, this individual needed to be client facing, and well versed in implementing omni-channel digital strategy and engagement techniques for effectively reaching healthcare providers and patient audiences.

Our SOLUTION

We conducted extensive research targeting all competitor agencies supporting Pharmaceutical clients. Our team mapped the market and identified all viable candidates, strategically headhunting both active and passive talent pools.

We successfully recruited a woman candidate who brought excellent alignment of competency and culture fit, while supporting diversity hiring goals.